Lenovos Retail Supply Chain Essay Example | Topics and Well Written Essays - 3000 words

Lenovos Retail Supply Chain - Essay Example The paper tells that Lenovo is an individual-technology firm that is worth approximately twenty-one billion dollars and the second biggest dealer of personal computers. The company’s head offices are in Beijing, China while a second head office is in Morrisville in the United States. Six Sigma is a collection of techniques as well as implements that assist in the improvement of elements which was established by Motorola and embraced as a business strategy for General Electric in 1995. Computer manufacturers have applied six-sigma for progressive quality enhancement as well as lean manufacturing with the aim of decreasing process wastage so that they can in the best way meet the needs of the customers. The focus of this comprehensive essay is to review Lenovo’s retail supply chain as well as logistics operations as well as the effect on costs and consumer experiences for the retail customers. Initially, Lenovo’s supply chain was not properly incorporated partially for the reason that it had been developed from a union between two firms that did not have the same characteristics. The company had different distributors in various regions of the globe, with varying customer bases and operating under different models. The initial supply chain was also not created to deal with the volumes that the company started attaining and this made deliveries arrive at their destinations late. The company embraced Workout, which is a group based improvement approach that was initially developed by General Electrics, whereby, all the core decision makers on a difficult issue converge in a room and remain there until they find a solution. In some cases, the productivity of the manufacturing line was able to be doubled as a result of this.

Daimler-Benz Marketing Plan Research Paper Example | Topics and Well Written Essays - 7250 words

Daimler-Benz Marketing Plan - Research Paper Example Indian automobile market and industry are presented, which will be helpful in building up a scenario, where Daimler can actually present facts and figures to the management in assisting them to launch a new model of car in India. For this reason, a detailed market research has been conducted which entails market summary, demographics of the target market, market requirements, trends and market growth. Additionally a SWOT analysis is also presented in order to enable the management to identify the strengths, weaknesses, opportunities and threats that Daimler will be facing in India. The market analysis section also includes competition in the automobile industry, products offered by the competitors, critical success factors and issues that will be arising on the Indian automobile market’s horizon for Daimler. The market analysis conducted in section 2 of the report will help in developing a marketing plan which entails the marketing and financial objectives, identifying the tar get market, positioning of the product and the strategies to promote the product efficiently. Marketing strategy section will be followed by a detailed financial analysis to estimate the investments and returns. In the end, controls and revenue management report will be provided to overcome the risks involved for Daimler-Benz while entering into the Indian market with its new product. 2. Situation Analysis Daimler-Benz is present in Indian automobile market for over 50 years. The company is engaged in offering its prestigious vehicles to the rich Indian market where it is well preferred over other prestigious car manufacturing brands. Now the company has decided to offer its Hybrid cars to the potential Indian market. Daimler, just like other markets, believes that the quality, durability,... The paper includes competition in the automobile industry, products offered by the competitors, critical success factors and issues that will be arising on the Indian automobile market’s horizon for Daimler. The market analysis conducted in the report will help in developing a marketing plan which entails the marketing and financial objectives, identifying the target market, positioning of the product and the strategies to promote the product efficiently. Marketing strategy section will be followed by a detailed financial analysis to estimate the investments and returns. In the end, controls and revenue management report will be provided to overcome the risks involved for Daimler-Benz while entering into the Indian market with its new product. Daimler-Benz is present in Indian automobile market for over 50 years. The company is engaged in offering its prestigious vehicles to the rich Indian market where it is well preferred over other prestigious car manufacturing brands. Now the company has decided to offer its Hybrid cars to the potential Indian market. Daimler, just like other markets, believes that the quality, durability, energy efficiency and eco-friendly features of the Hybrid cars will be the key to success in India. For this reason, besides paying special attention towards the above mentioned four features, Daimler also believes that handling over the market research and strategy formulation to a local firm who knows Indian culture and has sufficient knowledge of how to make the launch of Hybrid cars, a success story.