Marketing Research Essay Example for Free

Marketing Research Essay 1. Explain the difference between testing for significant differences and testing for association. If a relationship present between two variables, it is important to know thw direction, the direction of a relationship can be either positive or negative. An understanding of the strength of association also is important. Researchers generally categorize the stenght os association as no relationship, weak relationship, moderate relationship, or strong relationship. If a consistent and systematic relationship is not present, then there is no relationship. 2. Explain the difference between association and causation. It depends if we have a linear relationship, which means the strength and nature of the relationship between them remains the same over the range of both variables, and can be best described using a straight line; or a curvilinear relationship, which means the strength and/or direction of the relationship changes over the range of both variables. 3. What is covariation? How does it differ from correlation? Covariation is the amount of change in one variable that is consistently related to the change in another variable of interest. 4. What are the differences between univariate and bivariate statistical techniques? Univariate focuses on one variable, and bivariate focuses on 2 5. What is regression analysis? When would you use it? Statistical technique that analyzes the linear relationship between two variables by estimating coefficients for an equation for a straight line. One variable is designated as dependent variable and the other is called an independent or predictor variable. 6. What is the main problem caused by high multicollinearity among the independent variables in a multiple regression equation? A situation in which several independent variables are highly correlated with each other. This characteristic can result in difficulty in estimating separate or independent regression coefficients for the correlated variables.

The Individual and Society in the Communist Manifesto Essay -- Karl Ma

The Individual and Society in the Communist Manifesto The end of 19th century, Western Society was changing physically, philosophically, economically, and politically. It was an influential and critical time in that the Industrial Revolution created a new class. Many contemporary observers realized the dramatic changes in society. Among these were Karl Marx and Friedrich Engels who observed the conditions of the working man, or the proletariat, and saw a change in how goods and wealth were distributed. In their Communist Manifesto, they described their observations of the inequalities between the emerging wealthy middle class and the proletariat as well as the condition of the proletariat. They argued that the proletariat was at the mercy of the new emerging middle class, or bourgeoisie, and could only be rescued by Communism: a new economic form. During the 19th century, the proletariat was at the mercy of the bourgeoisie for survival. The bourgeoisie imposed conditions that required the proletariat to work under harsh, unsafe, and unhealthy industries. Cities were overcrowded, unsafe, and hazardous due to the many factors including the smoke from the factories that clouded the skies. Earlier, Friederich Engels had described the conditions of the proletariat in the town of Manchester. He saw, â€Å"everything which here [aroused] horror and indignation [as] of recent origin which [belonged] to the Industrial Epoch†.1 Not only did the proletariat have to work in unsafe factories but also was doomed to life long misery. Marx and Engels saw both the proletariat and the bourgeoisie as an outgrowth of feudal society. They argued that the bourgeoisie emerged as a result of exploration and discovery of new land, ... ... 8 Hadley Cantril, The Politics of Despair (New York: Basic Books, Inc., 1958), 41 9 Bertell Ollman, Alienation: Marx’s Conception of Man in the Capitalist Society (New York: Cambridge University Press, 1971), 131. 10 Neil Harding, â€Å"Marx, Engels and the Manifesto: Working Class, Party, and Proletariat.† Journal of Political Ideologies (1998): 13-44 11 Karl Marx and Friederich Engels, The Communist Manifesto (London: England 1848): Proletarians and Communists. 12 Hadley Cantril, The Politics of Despair (New York: Basic Books, Inc., 1958), 85-86, 87, 95. 13 Hadley Cantril, The Politics of Despair (New York: Basic Books, Inc., 1958), 87 14 Hadley Cantril, The Politics of Despair (New York: Basic Books, Inc., 1958), 94 15 Antonio Gilman, â€Å"The Communist Manifesto, 150 years later.† Antiquity (1998): 910- 913.

From Garden City to Garbage City, Bangalore Essay

A city well reputed as the Information Technology (IT) capital of India, home to many well recognized educational and research institutes like the Indian Institute of Science (IIS), Indian Institute of Management (IIMB), Indian Institute of Fashion Designing (IIFD), Bharat Electronics Limited (BEL), National Institute of Medical and Health Sciences (NIMHANS), Hindustan Aeronautics Limited (HAL), Indian Space Research Organization (ISRO), with Infosys and Wipro headquarters, a city fondly nicknamed the â€Å"Silicon Valley of India† is the second fastest growing and developing Indian city. Listed fourth among the top 15 cities contributing to India’s overall GDP it is the country most preferred by the entrepreneurs all over the world. Bangalore is famous as the â€Å"Garden City of India† because of its gentle climate, broad streets, greenery and the presence of public parks, such as Lal Bagh and Cubban Park. Regular flowers shows and biannual flowers shows are he ld at the Lal Bagh gardens during the week of Republic Day (26 January) and Independence Day (15 August) which attracts thousands of tourists from all over the world. see more:essay about bangalore Recapturing my memory, twenty years ago, Bangalore was a small halli (village) surrounded by many small villages with rich fields which was the main reason for Bangalore’s salubrious and fantastic climate. Trees were planted on either sides of the roads which added to the pleasant and cool atmosphere. The roads were deprived of any kind of noise, motor vehicles and pollution. Bangalore was completely surrounded by green carpets. There were innumerable tanks, ponds and lakes all around. All this may sound like a story but this was how wealthy Bangalore was in terms of its greenery and beauty. One would wake up listening to the chirping of birds, feel the cool and pleasant wind blow over their face. The air was pure and rejuvenating. But today Bangalore, India’s showpiece city for its salubrious climate and beautiful gardens is struggling to keep up its label of â€Å"The Garden City Of India†. The reason behind this being the encroachment of agricultural land for industrialization, construction and development, all of which lead to unexpected, unplanned and haphazard change in the Garden City. Holocaust of trees and vegetation occurred when road widening, laying of electric and telephone lines, establishment of industries, buildings and construction of private colonies began. In less than 12 years the Garden City was converted into a globalised IT capital. All the beauty, the charm, the charisma that  Bangalore once had being the Garden City of the country appears only in books and is lost in the history. But today the scenario is topsy turvy. And my sweet memories turn bitter when I look at the scenario now. Walking down the lanes the only thing that catches one’s eye sight are the tall sky scrapers, slums, barren lands with mountains of waste and vast stretches of colonies. There is rarely any patch of greenery left on the grounds of a city which was once called the Pensioners ‘Paradise’. BBMP (Bruhat Bengaluru Mahanagara Palike or Greater Bangalore City Corporation) is responsible for the safe disposable of the tonnes of waste generated by the city’s residents. Karnataka’s capital city generates more than 4500 tonnes of garbage everyday which is transported to the outskirts of the city to the landfills of Doddaballapur, Mandur and Mavallipura. The committees around these areas have borne the brunt of the city’s garbage, poisoning their environment and succumbing to innumerable diseases. With the unavailability of any further landfills, and the negligence by the BBMP, Bangaloreans have begun to dump the erratic garbage collection along the road sides. All this is a by- product of the ‘use and throw’ culture. Even the road dividers are not spared. The drains, the pot-holes are over- flowing with the wastes. All this is turning into a grave environmental and public hazard. Animals are dying on a large scale by consuming plastic instead of grass, there is widespread of epidemic among the flora and fauna, climatic conditions, rainfall pattern are getting disturbed. The root cause of the problem begins at household where people fail to segregate the wet(organic) and dry(inorganic) waste. This adds to the burden of spending additional money in segregation. The other culprit has been the nexus between the civil Government and the private contractors who have failed in their obligation to manage and collect the waste on time. To curtail the situation BBMP had announced mandatory dry and wet waste segregation for every household. But people’s negligence forced the BBMP to withdraw its order. A feverish hunt is on for hundreds of acres of land to accommodate the 5000 odd tonnes of garbage generated daily by the city’s eight million population. People blame the contractors and the BBMP for not  giving timely service to them and the authorities blame the general public for not taking interest in waste segregation at their home. The blame game is on. It is not that the BBMP has insufficient technology or incapability to handle the waste. Both the local public and the Government should cooperate and hold hands with each other during such a crisis. Tieing up with NGOs and private firms to turn the waste into energy or manure is one such measure to help tackle this problem. Setting up of biogas plants to treat the waste into compost, regular collection and picking up of waste, educating the masses can act as the anchor for BBMP’s sinking ship. The city once called the Garden city is in knee- deep trash today. The tree population is only 17 per 100 people. 74% of the city’s lakes and 66% of the city’s vegetation has been stripped off in the last few years. The sad and bitter truth is that garbage has replaced greenery. It high time that the new Government finds a permanent solution to this garbage menace and bring back the green tag and to prevent â€Å"Brand Bangalore† from getting buried in the mounds of stinking and filthy garbage.

Berlin Blockade and Airlift Causes and Consequences

The Berlin Blockade and Airlift began on the 23rd of June 1948 and ended on the 12th of May 1949. It was the first major conflict to occur during the Cold War between USA and the USSR. During this conflict Western Berlin who was under the control of the Western Allies was blocked off from the West Germany by the USSR. USA decided to airlift goods between West Berlin and West Germany. The causes of the Berlin Blockade and Airlift we the Yalta Conference, the American policy of containment and the growing mistrust and tension between the USA and the USSR. The consequences of the Berlin Blockade and Airlift were the major disruption to the everyday life of the people living in West Berlin, NATO and Warsaw Pact created and the further decline†¦show more content†¦A short term consequence of the Berlin Blockade and Airlift was the major disruption to everyday life of the people living in West Berlin , causing stress and trauma. Stalins goal was to force the Western Allies out of West Berlin by reducing the population to starvation. This caused a lot of stress among the people of West Berlin. Berlin only had enough food and fuel to last six weeks but Berlins 2.1 million at least 4,000 tonnes to survive per day. USA’s first fligh was on the 26th of June 1948 bought 80 tonnes of milk, flour and medicine. By September a load of supplies landed in West Berlin every three minutes, day and night. The Berliners became desperate. By October people were aloud small amounts of fat, spam, potatoes and bread. By Spring 1949, 8,000 tonnes of supplies were flown in each day. In all 2 million tonnes of supplies were flown in. The Soviet Union tried to stop the airlift. The people of West Berlin had to adjust to rationing their foods rather than it always being available. The blockade also effected the economy and employment, as people were either not able to get to their place of work, or they were unable to get a hold of supplies. Families were also separated by th e blockade which would have added to the stress and trauma. The disruption to everyday life for the people of West Berlin can be seen as an immediate consequence of the Berlin BlockadeShow MoreRelatedThe Berlin Airlift During World War II1473 Words   |  6 Pages â€Å"What happens to Berlin happens to Germany; what happens to Germany, happens to Europe.† These were the words of Vyacheslav Molotov, Soviet Foreign Minister from 1939 through 1949. The Soviet Blockade of Berlin was a direct challenge to Western attempts to combine their zones of occupation, and it threatened to unleash World War III. The Western Allies’ response to this blockade was a massive airlift, supplying over two million people in West Berlin with food, water, medicine, and other suppliesRead MoreUse Of Rhetoric Media Accounts Of The Berlin Airlift1344 Words   |  6 PagesThe Use of Rhetoric in Media Accounts of the Berlin Airlift In the late 1940’s Berlin became the dividing line between Communism and Capitalism. This beleaguered city was to be the front line of the Cold War. In 1948 The city, divided into four sectors, one of which was occupied by the Soviet Union, was engaged in a life or death struggle for survival. The Berlin Airlift was not simply a struggle for the life of one city. The city was a prize in the game of chess between the west and the SovietRead MoreEssay on The Failure of The Berlin Blockade2179 Words   |  9 PagesThe Berlin Blockade What were the main factors that ultimately led to the failure of the Berlin Blockade? Word Count: 1957 TABLE OF CONTENTS A. Plan of the investigation †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 B. Summary of Evidence †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 C. Evaluation of Sources .†¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 D. Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 8 E. Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 F. List of Sources †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreEssay about The Causes and Consequences of the Berlin Crisis 1948799 Words   |  4 PagesThe Causes and Consequences of the Berlin Crisis 1948 After the collapse of Germany in 1945, the Allied Powers of Russia, France, Britain and the United States divided the city of Berlin among themselves. However, relations began to go sour and the British, French and American zones merged in 1947. A series of events after that led to the Blockade of Berlin and the Berlin Airlift. The Berlin Blockade represented the first heightening of Cold War tensions. ThereRead MoreEssay about The Cuban Missile Crisis897 Words   |  4 Pagescoming about of this incident. The Soviet bitterness towards America following the Second World War was amongst others one of the definitive causes of this crisis. Such events as the Berlin blockade and airlift, the Berlin Wall and the arms race had divided the two countries and left a remaining tension. The blockade and airlift is evidence of the struggle for dominance between the two super powers and the total difference in ideologies. This surly relationship betweenRead MoreThe Cuban Missile Crisis During The Cold War1378 Words   |  6 Pagessignificant background cause of the Cuban Missile Crisis was the underlying cold war ideology of capitalism vs communism. This was dramatically increased by the second key cause, a series of events that quickly built tensions between the super powers from 1959 such as the U2 incident, JFK’s response to the Berlin Wall, and the Bay of Pigs incident. The third cause was the relationship between the leaders Khrushchev and Kennedy. It can be argued that the short-term consequences of the Crisis were concentratedRead MoreWhat were the main reasons for the beginning of The Cold War between the USA and the USSR from 1945?1761 Words   |  8 PagesWar Two. Although, naturally, one would expect these two allies during the war to have a strong, pleasant relationship with one another, this was not the case; there was a growing rivalry between the two instead. My essay will e xplore the ideas and causes leading up to the Cold War, and will conclude on the main reason for the beginning of the Cold War. The USA and the USSR were two supreme powers after winning the Second World War. Together, they could have accomplished great things. However, withRead MoreThe World War II : The United States And The Soviet Union921 Words   |  4 Pagesprominent political figures and even actors. With the help of FBI director J. Edgar Hoover, McCarthy continued his campaign by trying to expose as many people as people as he could even if it meant falsely accusing individuals in order to promote his cause and try to gain power. What McCarthy was able to do was created an environment that of mistrust and fear in order for him to move up in his political career and remove any competition for him. Americans soon began proxy wars with the Soviet UnionRead MorePower, Ideology, and Terror in the Atomic Age Worksheet1675 Words   |  7 Pagesfearing and dreading what a Hot War would cause if Atomic Weapons were used. Nuclear developments from 1945-1991 (Cold War Period) were atomic bombs dropped on Hiroshima and Nagasaki (August 1945) to the signing of the Non-Proliferation Treaty by all 5 major Super Powers (United States, Great Britain, Soviet Union, China and France) in 1992. 2. What important events and symbolism in Berlin helped define the Cold War? The Berlin Blockade and airlift (1949) were important for the developmentRead MoreExplain Why the United States of America Became†¨Increasingly Involved in Vietnam Between 1945 1966.2863 Words   |  12 Pagesthese two events occurred during the Berlin blockade, in which the Western allies decided to conduct an airlift operation to provide humanitarian aid to the citizens of Berlin. 278,228 flights were made, and 2,326,406 tons of food and supplies, including more than 1.5 million tons of coal, were sent to Berlin by literally hundreds of Allied aircraft every day, keeping a city alive, and winning a war of ideals against the communists. Alongside the Berlin airlift, the Marshall Plan led the US to provide