Prokaryotic Cells Structure, Function, and Definition

Essay on Sonic Marketing Plan - 1447 Words

Chapter 17, 18. And 19 Group Exercise Group 1 Laramie Cook Rodrick Ingram Candace Pinkney Konstance Sheffield MKT 6661 XTIA – Strategic Marketing Management Chapter 17 1. What communications objectives are appropriate for Sonic’s initial campaign? Brand Awareness – As discussed in the text, brand awareness provides a foundation for brand equity. Consumers are more likely to recognize a package than to recall a brand name. Chapter 12 discussed ways in which Sonic can use packaging and labeling to support its brand image. Sonic will use red for energy and power, orange for fun and value, blue for productivity, brown for a sense of masculinity, and black to work as an accent for the other colors. The idea†¦show more content†¦Informative advertising creates brand awareness and knowledge of the new products, where persuasive advertising aims to create liking and preference, resulting in the purchase of the new product (Kotler, Keller, 2012). Therefore both informative and persuasive advertising are will be very important consideration for the Sonic as it begins to use consumer advertising. 2. Should Sonic continue consumer and trade sales promotion after the new product has been in the market for six months? Explain. Sales promotion consist of a collection of incentive tools designed to stimulate quicker or great purchase of particular products or services by consumers or the trade. Consumer promotions are samples, coupons, cash refunds, prices off, free trials, etc. Trade promotions are prices off, advertising and display allowances, and free goods. Since Sonic will be entering into an already established market of high brand similarity, their main focus will be to attract brand switchers because the targeted market already owns some type of PDA. Sonic should not continue consumer and trade promotions after the new products have been in the market for six months because sales promotions in markets of high brand similarity can produce a high sales response in the short run but little permanent gain in brand preference over the long term. (Kotler, 2012) 3. Jane Melody wants you to recommend an event sponsorship possibility that would be appropriate forShow MoreRelatedMarketing Plan for Sonic6426 Words   |  26 Pages[pic] [pic] [pic] [pic] INTRODUCTION Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others. Perhaps the most important factor in successful marketing is marketing plan. A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, orRead MoreMarketing Plan Sonic Pda3167 Words   |  13 Pagesneed to collaborate on it. This is just one version but it hits all the major points. Our marketing strategy is designed to support our successful entrance into the competitive PDA market. We plan to build brand awareness and image while emphasizing our competitive superiority based on innovation quality, and value. Using all elements of the marketing mix, as well as service and internal marketing, we will educate our targeted segments about the features and benefits of our new PDA and motivateRead MoreMarketing Plan For The Sonic 10001359 Words   |  6 PagesIntroduction Sonic’s marketing plan identifies two consumer and three business markets for the sale of its Sonic 1000, a new state-of-the-art multimedia smartphone. The consumer markets consist of professionals and students; corporate users, entrepreneurs, and medical users are the business markets. The Sonic 1000 is a single device with full functional communication, information storage and exchange, organization, and entertainment. It furnishes multifunction within one device instead of multipleRead MoreSonic Marketing Plan And Exercises916 Words   |  4 PagesSonic Marketing Plan and Exercises A newly start-up company called Sonic is preparing to introduce a new model of mobile phone in the main market competing with the main leaders like Apple, Samsung and others. Sonic is very proud of their smart phone named the Sonic 1000, which is the product to compete with others in the market. The cell phone market is very competitive for changeable trends and combines entertainment with the communication goals. Therefore, the company must prepare themselvesRead MoreSonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago,700 Words   |  3 Pages Sonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago, the company was birthed by two entrepreneurs highly skilled and knowledgeable in telecommunications. They are preparing to present their first product, Sonic 1000 PDA. The Sonic 1000 offers wireless networking, digital technology, dual phone use, 20 gigabytes of memory, four megapixel camera, and voice recognition hands free operation (Kotler Keller, 2009, p. A5). A marketing consultant group hasRead MoreStrategic Analysis Of Sonic Records Employee Compensation1545 Words   |  7 PagesExecutive Summary The report that is detailed below is a strategic analysis of Sonic Records employee compensation system and their recently added online on-line music warehouse and distributor E-Sonic. By creating this strategic analysis there becomes a pathway to make informed decisions on employee compensation strategies at all levels of E-Sonic. Having this detailed concise report helps provide paramount information for E-Sonic to grow organically and achieve the ultimate company objective of dominantRead More Sonic Drive-In Restaurant Essay examples1123 Words   |  5 Pagesthe greater burger, and to make bigger and better fries. Founded in 1953, Sonic has become the largest drive-in chain in the nation. Sonic was founded by Troy Smith, Jr. in Shawnee, Oklahoma. His dream was to own his own business. Sonic Drive-In keeps the 1950s alive through its chain of drive-in restaurants, each complete with speaker-based ordering systems and carhop servers - some on roller skates. Sonics top competitors are McDonald’s, Burger King, and Wendy’s. McDonald’s is the leadingRead MoreEssay on Sonic 1000 Pda Chapter Assignments11464 Words   |  46 PagesQ. What should Sonics mission be? MISSION Sonic is committed to producing affordable state-of-the-art, multi-functional electronic devices that provide convenient entertainment, communication, and information storage for consumers and business users on the go. Q. In what competitive spheres (industry, products and applications, competence, market-segment, vertical and geographic) should sonic operate? The competitive spheres in which Sonic should operate (Kotler): ïÆ' ¨ Industry: PersonalRead MoreSonic Marketing Analysis Proposal8791 Words   |  36 PagesMarketing Analysis Proposal Part One: Introduction Sonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago, the company was birthed by two entrepreneurs highly skilled and knowledgeable in telecommunications. They are preparing to present their first product, Sonic 1000 PDA. The Sonic 1000 offers wireless networking, digital technology, dual phone use, 20 gigabytes of memory, four megapixel camera, and voice recognitionRead MoreMarketing Analysis for the Sonic 1000 Pda9811 Words   |  40 PagesMarketing Analysis for the Sonic 1000 PDA Liberty University Strategic Marketing Management – BUSI 520-B06 July 4, 2010 Introduction Years of research and development, along with millions of shareholder dollars, have been invested in the latest technological breakthrough from Sonic. The next step for any new product on the concept-to-consumer road is the development of a marketing analysis. The following pages will provide evidence of countless hours of research the marketing team has

Role Of Financial Management With Regard †Myassignmenthelp.Com

Question: Discuss About The Role Of Financial Management With Regard? Answer: Introducation For the successful operation and smooth running of any enterprise, commercial as well as non-commercial ones, several factors are of key importance. These factors may be completely endogenous to the enterprise itself as well as exogenous in nature, the latter being involuntary and not dependant on the working methods of the enterprise itself. The endogenous factors, lying in the hands of the accounting of the enterprise, are therefore, of more importance and needs to be taken care of by the management of the organizations in order to keep the potential of the concerned enterprise increasing and achieving the short term as well as the long term objectives and targets of the enterprise. One of the key endogenous factors of immense significance and implications on any enterprise is the financial management of the concerned enterprise. The term financial management, in general, refers to the efficient management of the monetary belongings and funds of an organization, including their eff ective usage and efficient and proper allocation, such that the objectives of the concerned organization can be achieved efficiently. Both commercial, profit maximizing enterprises as well as not for profit enterprises need effective financial management in order to operate efficiently in the economy. The financial management for the not for profit organization is same as the financial management of the commercial sector in various aspects. Though it may seem like the not for profit organizations do not need a financial management framework, as robust as that of the profit oriented ones, as the former is not concerned about persona revenue generation, however, for the not profit organization too, financial management plays an important part (Kaaya 2015). It is crucial to understand variance between the non profit organization and the profit making organization. The main objective of the for-profit organization is earning profit and maximizing the shareholders value. Though it is crucial for the for-profit companies to earn profit, their main aim is to deliver the socially desirable requirement on continuous basis. Further, the for-profits organizations depends on the exchange transactions and on the contrary, not for profit organization depends on the money those are contributed for particular purpose and the money is to be utilized for that particular purpose only that will decrease the elasticity of the not for profit organization. As discussed above the non-profit enterprises are mainly set up to serve social causes and increase the welfare of the society as a whole. Therefore, much of their monetary resources come from the donors and well-wishers, who patronize their initiatives. In some instance, these organizations themselves try to perform some production activities, with the help of their members, in small scales, to earn revenue, which in turn would be used to serve the purpose of the organization. Therefore, for these types of organizations, it is of immense importance to manage their financial resources and spending correctly, as they need to show their earnings and expenditures in a detailed manner to the donors. Financial management is also necessary for the not for profit organizations as their inflow of cash can be irregular and they need to smoothen their expenditures depending upon a rather irregular cash inflow. Resources of are of immense importance to these organizations and they come in the form of donations mostly and kept as reserve or asset by the organizations as the inflow are scanty and irregular. Therefore, protecting these financial reserves and using them efficiently are of utmost importance to the not for profit enterprises as their life and sustainability in the long run, depend on these resources, thereby indicating the importance of proper financial management framework in the not for profit industries (Brigham 2014). Another aspect of huge significance, especially for the non-profit enterprises, which is the reputation of these enterprises as almost all of the success and long term sustainability of these organizations depend on the goodwill that the enterprise has in the economy. The amount of donations received by the not for profit organizations also depend significantly on the good will and reputation of the concerned enterprise. In this context, if there are inappropriate usages of the funds received by any not for profit enterprise, then it may hugely affect the operations, targets as well as the goodwill of the enterprise. This may also reflect adversely on the fund collection of the concerned enterprise as donors may lose confidence from the organization, thereby diverting their donations from the organization (Brigham and Ehrhardt 2013). To prevent this, proper financial management, with regulations and limited access to the funds, needs to be implemented in these not for profit organiza tions. Financial management helps in forming the budget of the organizations, which, given the limited resources present with them, may prove to be beneficial for the organizations as a well-planned budget provides an insight to the members of an organization regarding fund allocation and proper utilization of these funds in different aspects of the organization (Finkler et al. 2016). The unforeseen events and shocks in the economy can also be mitigated with the help of a foresighted budget plan on part of the company, which implies that financial management is crucial for these organizations. Often, the non-profit organizations also involve themselves in producing activities, the production levels being small and not of fully industrialized in nature. For this purpose, proper allocation of the funds present with these not for profit organizations are required, keeping in mind the costs and benefits of the productive activities. Therefore, along with the formulation of a robust and foresighted budget, it is also of immense importance for the non-profit organizations to manage their funds, to facilitate revenue-generating productive activities, which help the organization to operate successfully in the long run (Ward and Forker 2017). Therefore, it is evident from the above discussion, that financial management activities are of immense significance for the not for profit organizations, the significance of these activities being more in some cases than that of the profit-targeting fully commercialized organizations. The management appropriately should be done on a day-to-day basis, to keep the working of these organizations smooth and keeping them free from controversies. Reference Brigham, E.F. and Ehrhardt, M.C., 2013.Financial management: Theory practice. Cengage Learning. Ward, A.M. and Forker, J., 2017. Financial management effectiveness and board gender diversity in member-governed, community financial institutions.Journal of Business Ethics,141(2), pp.351-366. Finkler, S.A., Smith, D.L., Calabrese, T.D. and Purtell, R.M., 2016.Financial management for public, health, and not-for-profit organizations. CQ Press. Brigham, E.F., 2014.Financial management theory and practice. Atlantic Publishers Distri. KAAYA, I.D., 2015. The Impact of International Financial Reporting Standards (IFRS) on Earnings Management: A Review of Empirical Evidence.Journal of Finance,3(3), pp.57-65.

Book genre to convey a serious message Essay Example For Students

Book genre to convey a serious message Essay Both The Tin Pot Foreign General and the Iron Woman and When the Wind Blows use a number of different devices to convey their serious message. These strategies are used in such a way so that they fit in with the childrens book genre and therefore the books are not simply dull moral messages.  The characters in The Tin Pot Foreign General and the Iron Woman are, as the title suggests, not actually human beings. Their actions, similarly, show them incapable of human emotions. Through these large metal monsters Briggs caricatures not just Margaret Thatcher and General Galtieri, but politicians in general. They are displayed as uncaring people who do not deserve to occupy real human bodies. The authorities lack of human compassion is also suggested in When the Wind Blows; The Government in which James has such faith is never seen, merely heard on the radio. The people in the government are not given names and by the end of the video their failings to James and the rest of the country are extremely clear. However, the main characters in When the Wind Blows are real and their authenticity increases as the film goes on. The faces of James and Hilda are deliberately normal and ordinary making it possible for the viewer to identify them as someone they know. This elderly couple endear themselves to the viewer as the film continues and their defects, such as their naivety, also bring them to life. Hildas preoccupation with cleaning is just one of the stereotypes of their generation that the characters portray. Another illustration can be found in the sexist comments that James keeps unwittingly making; Ive got spots and Im a man. Although most of The Tin Pot Foreign General and the Iron Woman features the two bright and repulsive politicians, there is a section in the middle of the book, which consists of black, sketchy charcoal drawings of the real people who died in the battles. The black pictures present this sad message of human beings who died for a cause that they had no interest in. These pictures come as a great shock after the garish metal monsters that are the two characters in authority. When the Wind Blows also contains a similar switch to simpler sepia sketches showing the bombs devastating effect. These sepia images gradually become darker until they are red. The actual white out of the nuclear explosion in When the Wind Blows lasts only a second but it is extremely effective at exposing how violent nuclear explosions are. A real video clip of a nuclear explosion is then shown. After the explosion the characters and scenery gradually pale as the bombs effects hit them. The last dark images that we see contrast greatly with the idyllic watercolours found at the very beginning of the video. The sound effects that can be heard in When the Wind Blows are surprisingly realistic, for example, the clinking of the tea set. This does much to develop and enliven the piece from merely a childrens cartoon strip to a more serious story containing real characters. As in many films ominous music is used at some points to illustrate the difficulties that are either happening or about to happen. In When the Wind Blows military music is played when the video clips of nuclear weapons are shown. Another tune in this film is the nursery rhyme Rock-a-bye-Baby and the sinister idea at the end of it fits in eerily with the issues raised in the film. Loud noises feature greatly in The Tin Pot Foreign General and the Iron Woman. These noises are repeated to emphasise their volume and effect; BANG! BANG! BANG! is far more emotive than bang. .u65a715bef953069ca9c2d3e8b7c94da1 , .u65a715bef953069ca9c2d3e8b7c94da1 .postImageUrl , .u65a715bef953069ca9c2d3e8b7c94da1 .centered-text-area { min-height: 80px; position: relative; } .u65a715bef953069ca9c2d3e8b7c94da1 , .u65a715bef953069ca9c2d3e8b7c94da1:hover , .u65a715bef953069ca9c2d3e8b7c94da1:visited , .u65a715bef953069ca9c2d3e8b7c94da1:active { border:0!important; } .u65a715bef953069ca9c2d3e8b7c94da1 .clearfix:after { content: ""; display: table; clear: both; } .u65a715bef953069ca9c2d3e8b7c94da1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u65a715bef953069ca9c2d3e8b7c94da1:active , .u65a715bef953069ca9c2d3e8b7c94da1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u65a715bef953069ca9c2d3e8b7c94da1 .centered-text-area { width: 100%; position: relative ; } .u65a715bef953069ca9c2d3e8b7c94da1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u65a715bef953069ca9c2d3e8b7c94da1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u65a715bef953069ca9c2d3e8b7c94da1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u65a715bef953069ca9c2d3e8b7c94da1:hover .ctaButton { background-color: #34495E!important; } .u65a715bef953069ca9c2d3e8b7c94da1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u65a715bef953069ca9c2d3e8b7c94da1 .u65a715bef953069ca9c2d3e8b7c94da1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u65a715bef953069ca9c2d3e8b7c94da1:after { content: ""; display: block; clear: both; } READ: Harriet Tubman EssayBoth works use dialogue to help create the right moods. The Iron Woman does not just claim the island but bagsies it: a word that is well suited to the vocabulary of the child reader and also highlights the irrationality of this war. The translation of the speech of the Tin Pot Foreign General increases the enjoyment of the child reader as well. Other devices are also employed to mould the book for children. The story begins Once upon a time and there are repeated words, they had mutton for breakfast, mutton for lunch and mutton for dinner. Puns are used but sparingly; the Iron Woman opens her great chest. Dialogue in When the Wind Blows is important in enriching the characters and in creating the right tone for the piece. James refers to his wife Hilda affectionately as Ducks which demonstrates the great love between them. Therefore, when James, in a fit of impatience, calls Hilda Bitch! the effect is even more shocking. The two characters are constantly using clichà ¯Ã‚ ¿Ã‚ ½s in their normal speech, some examples are; you are what you eat, survival of the fittest and Look on the bright side. James and Hildas speech also highlights their naivety; James uses words in the wrong context, which, although initially funny, is also moving. James believes that commuters control the world and pities his wife for her Various Veins. The couple also expect the war to be just like World War Two and expect their bodies to react differently to a nuclear blast than those of the Japanese. Emotions are relayed to the reader through the dialogue and a particularly poignant part of the film is when Hilda describes the air as smelling like roast dinner. After the bomb the characters became less longwinded and there were more lulls in their conversation. The plots of The Tin Pot Foreign General and the Iron Woman and also When the Wind Blows are both relatively simple with clear beginnings, turning points and ends. These stages are accentuated by changes in dialogue, sounds, graphics, and in the characters themselves. The action in When the Wind Blows takes quite a while to actually occur but the whole first section before the bomb is building up to the moment of the bomb. There was a clear change in the mood of the story after the bombs explosion and this disaster also highlighted the naivety of the characters and their dependence on being able to just pop down to Willis'. As the characters became ill it showed how no one could overcome the effects of the bomb and the development of their illnesses was subtly done so as to exact as much emotion from the viewer as possible. The turning point of The Tin Pot General and the Iron Woman was the interruption of the charcoal drawings that changed the piece entirely. The ends of the two works by Raymond Briggs are both sad and feature the real people of the story. At the end of When the Wind Blows we are left with James and Hilda dying as the screen fades to black. Their deaths are symbolised by clouds blowing in the wind as the sun comes through. I think that this shows that, although this couple and their community have been wiped out, life is still continuing in other places. The final pages of The Tin Pot Foreign General and the Iron Woman are based on historical facts. Wounded soldiers would have sat and watched the parade on television as Margaret Thatcher banned them from taking part in the parade. This last image is a pencil sketch as it is portraying the real victims of the war but what makes it even more poignant is the bright, tiny figure that is the victorious Margaret Thatcher on the television screen. .uaf6e62159e99a29cc1e9e0052a108bea , .uaf6e62159e99a29cc1e9e0052a108bea .postImageUrl , .uaf6e62159e99a29cc1e9e0052a108bea .centered-text-area { min-height: 80px; position: relative; } .uaf6e62159e99a29cc1e9e0052a108bea , .uaf6e62159e99a29cc1e9e0052a108bea:hover , .uaf6e62159e99a29cc1e9e0052a108bea:visited , .uaf6e62159e99a29cc1e9e0052a108bea:active { border:0!important; } .uaf6e62159e99a29cc1e9e0052a108bea .clearfix:after { content: ""; display: table; clear: both; } .uaf6e62159e99a29cc1e9e0052a108bea { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uaf6e62159e99a29cc1e9e0052a108bea:active , .uaf6e62159e99a29cc1e9e0052a108bea:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uaf6e62159e99a29cc1e9e0052a108bea .centered-text-area { width: 100%; position: relative ; } .uaf6e62159e99a29cc1e9e0052a108bea .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uaf6e62159e99a29cc1e9e0052a108bea .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uaf6e62159e99a29cc1e9e0052a108bea .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uaf6e62159e99a29cc1e9e0052a108bea:hover .ctaButton { background-color: #34495E!important; } .uaf6e62159e99a29cc1e9e0052a108bea .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uaf6e62159e99a29cc1e9e0052a108bea .uaf6e62159e99a29cc1e9e0052a108bea-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uaf6e62159e99a29cc1e9e0052a108bea:after { content: ""; display: block; clear: both; } READ: Restaurant Review EssayAlthough the two pieces deal with entirely different matters (The Falklands War and nuclear war in general) some devices to present the piece in the childrens genre are used in both books. The morals are similar, despite stemming from different world issues, both condemning people in authority whether they are actual, named leaders (as in The Tin Pot Foreign General and the Iron Woman) or merely representations of authorities in general.